Principles of Public Relations

This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit arenas. Course includes lectures, readings, multimedia viewings and student-engaged, collaborative and classroom and online learning methods. Part of the Certificate of Journalism (offered online) but open to all.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Journalism
Number: 
JOURNAL 335
Semester: 
Fall 2017
Registration Status: 
Closed
Registration: 
Monday, June 5, 2017 to Monday, September 18, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS