Product Strategy

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 425
Semester: 
Fall 2017
Registration Status: 
Closed
Registration: 
Monday, April 3, 2017 to Tuesday, September 12, 2017
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