Principles of Marketing

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 311
Semester: 
Spring 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Friday, January 26, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS