Arts Marketing

Marketing is the most important tool to build awareness of your programs and services, and—if properly planned—can help you to reach new audiences and cultivate loyalty in your current audiences. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing positioning statements and branding an organization to help you formulate effective marketing strategies. Emphasis will be placed on understanding audiences and building participation in your programs and services. Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing. This course is designed for individuals with all levels of marketing experience in arts organizations and nonprofit agencies. Part of the Online Certificate of Arts Management.
Please see ARTS-EXT 502 to take this course for credit.  Meets with ARTS-EXT 502.  Contact the Arts Extension Service at aes@acad.umass.edu with any questions.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Non-credit
Subject: 
Arts Management
Number: 
LLAMS 13
Semester: 
0
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Monday, February 6, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS