A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Course Details
Campus:
Dartmouth
Format:
Online
Level:
Undergraduate
Subject:
Marketing
Number:
MKT 431
Semester:
Summer 2022
Registration Status:
Open
Registration:
Monday, March 7, 2022 to Thursday, June 9, 2022
