Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
Course Details
Campus:
Dartmouth
Format:
Online
Level:
Undergraduate
Subject:
Marketing
Number:
MKT 421
Semester:
Spring 2018
Registration Status:
Closed
Registration:
Monday, November 6, 2017 to Friday, January 26, 2018
