Marketing Management

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 441
Semester: 
Spring 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Friday, January 26, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS