Marketing Strategy

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Graduate
Subject: 
Marketing
Number: 
MKT 650
Semester: 
Spring 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Friday, January 26, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS