Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Part of the Isenberg Bachelor of Business Administration online, the Isenberg Bachelor of Science in Hospitality and Tourism online and the Isenberg Undergraduate Certificate in General Business Studies.
Fundamentals of Marketing
Monday, November 7, 2016 to Monday, February 6, 2017