Special Topics- Strategy-driven Engineering Innovation

The course emphasizes strategic management content and focuses on technical factors that influence the competitive behavior and performance of business organizations. Upon successful completion of this course, students are able to describe, analyze, explain, optimize, and apply strategic concepts and marketing tactics to any kind of whole business organization. More importantly, students will be prepared to think logically about actual strategic situations that confront managers. By the end of this course, students are able to take a high-level strategic perspective to the resolution of major business problems, scenarios, and issues, with the goal of improving organizational performance and output through structure and market innovation.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
0
Number: 
M&I-ENG 697U
Semester: 
Spring 2018
Registration Status: 
Closed
Registration: 
Monday, November 6, 2017 to Monday, February 5, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS