Marketing Research

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Part of the Isenberg Bachelor of Business Administration online.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Business/Management
Marketing
Number: 
MARKETNG 412
Semester: 
Spring 2017
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Monday, January 30, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS