Customer Relationship Mgmt

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Management Information Systems
Number: 
MIS 480
Semester: 
Fall 2019
Registration Status: 
Closed
Registration: 
Monday, April 1, 2019 to Wednesday, September 11, 2019