Fundamentals of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Part of the Online Bachelor of Business Administration and the Bachelor of Science in Hospitality and Tourism Management online program.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 301
Semester: 
Fall 2017
Registration Status: 
Open
Registration: 
Monday, June 5, 2017 to Monday, September 18, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS