Advertising

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 421
Semester: 
Fall 2019
Registration Status: 
Open
Registration: 
Monday, April 1, 2019 to Wednesday, September 11, 2019