Consumer Behavior

A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 431
Semester: 
Spring 2020
Registration Status: 
Closed
Registration: 
Monday, November 4, 2019 to Wednesday, January 29, 2020