Business-To-Business Marketing

A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 360
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 6, 2017 to Tuesday, May 23, 2017
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