Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 301
Semester: 
Spring 2019
Registration Status: 
Open
Registration: 
Monday, November 5, 2018 to Monday, February 4, 2019