The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members. Part of the Isenberg Bachelor of Business Administration online.
Sales and Distribution Strategy
Monday, June 5, 2017 to Monday, September 18, 2017