Sales and Distribution Strategy

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members. Part of the Isenberg Bachelor of Business Administration online.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 425
Semester: 
Fall 2017
Registration Status: 
Closed
Registration: 
Monday, June 5, 2017 to Monday, September 18, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS