Product Strategy

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 425
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 6, 2017 to Wednesday, June 14, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS