A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Course Details
Campus:
Dartmouth
Format:
Online
Level:
Undergraduate
Subject:
Marketing
Number:
MKT 431
Semester:
Spring 2022
Registration Status:
Closed
Registration:
Monday, November 1, 2021 to Wednesday, January 26, 2022
