Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
Course Details
Campus:
Dartmouth
Format:
Online
Level:
Undergraduate
Subject:
Marketing
Number:
MKT 421
Semester:
Spring 2022
Registration Status:
Closed
Registration:
Monday, November 1, 2021 to Wednesday, January 26, 2022
