Public relations writing requires a narrative arc and good storytelling in which essential information gets delivered, along with a feeling of positive connection to an organization. Students in this course will learn how to translate an institutional mission statement in to various narratives. They will learn how to gather information in a complex environment, and how to evaluate that information according to constituency needs. Writing projects will be required, ranging from basic press releases and news briefs to interviews, speeches, profiles, a roundtable report, a position paper, first-person essays, and possibly a full-length magazine feature story. Course materials will include examples of excellent magazine writing, and books and articles on effective public relations programs. Part of the Certificate of Journalism (offered online).
Principles of Public Relations
Monday, March 13, 2017 to Friday, May 26, 2017