Marketing Strategy

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy. Part of the Isenberg MBA Program.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
897
Casino Management
Finance
Finance and Operations Management
Number: 
SCH-MGMT 660
Semester: 
0
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Monday, February 6, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS