ST - Services Marketing Management

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers.  Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. Part of the Isenberg MBA Program.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
911
Casino Management
Finance
Finance and Operations Management
Number: 
SCH-MGMT 713
Semester: 
0
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Monday, February 6, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS