This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
ST-Services Marketing Management
Accounting and Finance
Business / Management
Finance and Operations Management
Monday, November 6, 2017 to Monday, February 5, 2018