Fundamentals of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Part of the Isenberg Bachelor of Business Administration online, the Isenberg Bachelor of Science in Hospitality and Tourism Management online and the Isenberg Undergraduate Certificate in General Business Studies.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 301
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 13, 2017 to Friday, May 26, 2017
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