This short course takes a skeptical look at analytics in order to introduce students to the larger and more complicated perspective of a CEO or general manager. We begin with a survey of where analytics are producing tangible results, where they are merely fodder for blog posts, and where they aren't relevant. Armed with this understanding, we leave analytics behind, looking at how general managers make decisions when data are unavailable, and how they bridge the gap between insight and action. Students will emerge from the course having looked at analytics with the broad perspective of a senior executive. In doing this, they will gain a more sophisticated view of how analytics fit into the general management tool kit, and what other tools they sit alongside. Part of the Isenberg MBA program.
ST - Managerial Analytics
Accounting and Finance
Finance and Operations Management
Monday, June 5, 2017 to Saturday, October 28, 2017