The course emphasizes strategic management content and focuses on technical factors that influence the competitive behavior and performance of business organizations. Upon successful completion of this course, students are able to describe, analyze, explain, optimize, and apply strategic concepts and marketing tactics to any kind of whole business organization. More importantly, students will be prepared to think logically about actual strategic situations that confront managers. By the end of this course, students are able to take a high-level strategic perspective to the resolution of major business problems, scenarios, and issues, with the goal of improving organizational performance and output through structure and market innovation.
Special Topics- Strategy-driven Engineering Innovation
Monday, March 12, 2018 to Friday, May 25, 2018