This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. Part of the Isenberg MBA Program.
ST - Services Marketing Management
Accounting and Finance
Finance and Operations Management
Monday, November 7, 2016 to Monday, January 30, 2017