Product Strategy

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 425
Semester: 
Winter 2017
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Thursday, December 29, 2016
Degree Finder Course Finder Request Information 877-MY-UMASS