Internet Marketing

Explores the internets impact on the marketing discipline and the effective use of this technology; the internets effect on marketing strategy, consumer behavior, advertising, retailing, and distribution. Part of the Isenberg Bachelor of Business Administration online.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 455
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 13, 2017 to Thursday, April 13, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS