This course is primarily for students who want to intensively move along the path of becoming an expert in effectively leveraging social media in marketing; although, certainly, the skills learned in this course can be applied in other areas. We?ll explore the use of well-established social media tools, such as Twitter, Facebook, YouTube, Google+, as well as emerging tools, such as Pinterest. In addition, we?ll study important topics, mechanisms and contexts, such as blogging, inbound marketing, privacy (e.g., do not track), authenticity, return on investment (ROI), mobile, customer service, branding, promotion, etc. Part of the Isenberg Bachelor of Business Administration online.
ST - Topics in Social Media
Monday, March 13, 2017 to Friday, May 26, 2017