An introduction to the entertainment industry for those students looking to pursue a career in the field of entertainment. Aim is to provide students with a basic understanding of the business of entertainment, focusing on the following segments: Film, Television, Radio, Theatre, Music, Travel/Tourism, and Sports. While the primary focus of the course is on the entertainment industry and how it relates to hospitality and tourism, students will also gain the tools to effectively manage and lead, organize, and market within the industry segements. Additional topics covered will include artist management, concert tour productions, publicity, contracts, branding, merchandising, trends and the internet. The course will also expose students to the social, economic and financial characteristics of the industry. Part of the Isenberg Bachelor of Science in Hospitality and Tourism Management online.
Business / Management
Hospitality and Tourism
Wednesday, October 19, 2016 to Thursday, December 29, 2016