ST - Services Marketing Management

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers.  Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. This class is restricted to MBA program students until March 27. Part of the Isenberg MBA.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
Business/Management
Casino Management
Finance
Finance and Operations Management
Number: 
SCH-MGMT 713
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 13, 2017 to Thursday, April 13, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS