Consumer Behavior

A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 431
Semester: 
Fall 2017
Registration Status: 
Open
Registration: 
Monday, April 3, 2017 to Tuesday, September 12, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS