Business-To-Business Marketing

A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 360
Semester: 
Winter 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Thursday, December 28, 2017
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