Advertising

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 421
Semester: 
Spring 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Friday, January 26, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS