Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 301
Semester: 
Spring 2018
Registration Status: 
Open
Registration: 
Monday, November 6, 2017 to Monday, February 5, 2018
Degree Finder Course Finder Request Information 877-MY-UMASS