Marketing Research

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 412
Semester: 
Summer 2018
Registration Status: 
Closed
Registration: 
Monday, March 12, 2018 to Wednesday, May 30, 2018