Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MARKETNG 301
Semester: 
Winter 2019
Registration Status: 
Open
Registration: 
Wednesday, October 17, 2018 to Friday, December 28, 2018