This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy. This class is restricted to MBA program students until March 27. Part of the Isenberg MBA.
Accounting and Finance
Finance and Operations Management
Monday, March 13, 2017 to Thursday, April 13, 2017