Marketing Strategy

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy. This class is restricted to MBA program students until March 27. Part of the Isenberg MBA.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
Business/Management
Casino Management
Finance
Finance and Operations Management
Number: 
SCH-MGMT 660
Semester: 
Summer 2017
Registration Status: 
Closed
Registration: 
Monday, March 13, 2017 to Monday, May 29, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS