This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. This class is restricted to MBA program students until March 27. Part of the Isenberg MBA.
ST - Services Marketing Management
Accounting and Finance
Finance and Operations Management
Monday, March 13, 2017 to Thursday, April 13, 2017