Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Part of the Isenberg Bachelor of Science in Hospitality and Tourism Management online, the Isenberg Undergraduate Certificate in General Business Studies and the Isenberg Bachelor of Business Administration online.
Fundamentals of Marketing
Business / Management
Wednesday, October 19, 2016 to Thursday, December 29, 2016