Special Topics-Technology-Enabled Marketing and Analytics

Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data. Part of the Isenberg Bachelor of Business Administration online.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Business/Management
Marketing
Number: 
MARKETNG 497C
Semester: 
Winter 2017
Registration Status: 
Closed
Registration: 
Wednesday, October 19, 2016 to Thursday, December 29, 2016
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