Social Media & Marketing Analytics

Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data. Part of the Isenberg Bachelor of Business Administration online.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Business/Management
Marketing
Number: 
MARKETNG 413
Semester: 
Winter 2018
Registration Status: 
Open
Registration: 
Wednesday, October 18, 2017 to Thursday, December 28, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS