Advertising/PR Campaign Planning

In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

More Course Details

Course Details

Campus:

UMass Boston

Format:

Online

Level:

Undergraduate

Subject:

Communications

Number:

COMM370

Semester:

Spring 2023

Registration Status:

Closed

Registration:

Monday, January 9, 2023 to Monday, January 23, 2023

Advertising/PR Campaign Planning

Course Details

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