In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Course Details
Campus:
Boston
Format:
Online
Level:
Undergraduate
Subject:
Communication
Number:
COMM370
Semester:
Spring 2023
Registration Status:
Closed
Registration:
Monday, January 9, 2023 to Monday, January 23, 2023