Advertising/PR Campaign Planning

In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

Course Details

Campus: 
Boston
Format: 
Online
Level: 
Undergraduate
Subject: 
Communication
Number: 
COMM370
Semester: 
Spring 2023
Registration Status: 
Closed
Registration: 
Monday, January 9, 2023 to Monday, January 23, 2023