Advertising as Social Communication

\This course looks at advertising from the viewpoint of social theory (that is, of how we can understand advertising's broad political, economic, social, and cultural role in modern society). The course will broadly examine the social role of advertising in consumer societies with a central focus its relationship to: the construction of individual identity, the quest for happiness; the evolving environmental crisis based on depleting resources and climate change; the process of globalization; the commercialization of childhood; the definition of health and wellness; and the crisis of financial debt.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Communications
Number: 
COMM 287
Semester: 
Summer 2018
Registration Status: 
Closed
Registration: 
Monday, March 12, 2018 to Wednesday, May 30, 2018