Consumer Culture

The mass media are frequently criticized for their role in creating or perpetuating materialism and a consumer culture. This course will consider different theoretical and disciplinary approaches to understanding our consumer culture and the mass media's place in it. Topics will include the influence of advertisers on a media environment that promotes consumption; the experience of shopping; the exercise of taste through consumption; the relationship between consumerism, citizenship, and patriotism; consumer rights; and the meaning of consumption for economically disadvantaged groups.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Communications
Number: 
COMM 336
Semester: 
Summer 2019
Registration Status: 
Open
Registration: 
Monday, March 11, 2019 to Friday, July 12, 2019