This course examines theories and key research findings in the field of persuasion and social influence through the lens of communication. We will examine theories in social psychology to understand the underlying process of persuasion and apply this knowledge to explain how attitudes and behaviors are spread through interpersonal and mass communication. Taking COMM 121 (Intro to Media + Culture) or COMM 122 (Intro the Media Programming + Institutions) prior to enrollment in this course is highly recommended.
Social Influence and Persuasion
Monday, March 12, 2018 to Friday, May 25, 2018